Ruger Model 77 Mark II (.243 Win) — Used Price & Value 2026 | GunPrice Value Guide

Ruger Model 77 Mark II

.243 Win·Used Price & Value Guide 2026

About the Ruger Model 77 Mark II

The Ruger Model 77 Mark II in .243 Win is a rifle from Ruger — America’s largest firearms maker — 10/22, GP100, American Rifle, Single Six, LCP. Within the catalog this configuration serves varmint, deer, women’s and youth deer rifle, and its 2026 used-market position is supported by an active dealer network, available parts, and a stable supply of buyers willing to transact at the price bands documented below.

Brief History & Lineage

Sturm, Ruger & Co. was founded in 1949 in Southport, Connecticut by William B. Ruger and Alex Sturm. The Single Six, Standard Auto, 10/22, GP100, and the Mini-14 are all benchmark designs that defined their categories. Ruger is now the largest U.S. firearms manufacturer by unit volume. Within the catalog, Ruger positions itself among peers including Smith & Wesson, Savage Arms, Marlin.

Specifications

• Caliber: .243 Win
• Action: Rifle
• Year of manufacture: varies — see Year-of-Manufacture Notes below

Variant & Year-of-Manufacture Notes

The Ruger Model 77 Mark II has been offered across multiple production years with variation in stock material, finish, and barrel length. Early-production examples typically command a modest premium over late-production guns of the same configuration. Watch for aftermarket modifications — refinishes, drilled-and-tapped receivers on classic pieces, replacement stocks, and trigger swaps — all of which can shift used value. Original-condition examples with matching serials, factory boxes, and manuals trade at the top of the range for the model.

Ammunition & Shooting Notes

The .243 Win is used for varmint, deer, women’s and youth deer rifle. 55gr-100gr range; 100gr softpoint is the canonical whitetail load. Modern factory loads from American, European, and Asian manufacturers all run well in this platform, and reloaders enjoy a wide range of bullet and powder combinations.

How It Compares

The Ruger Model 77 Mark II occupies a market position comparable to offerings from Smith & Wesson, Savage Arms, and Marlin. Buyers cross-shopping these brands typically prioritize deer hunters — and once they’ve committed to Ruger, brand loyalty tends to be strong because of dealer network and parts availability. Used-market resale for a comparable-condition gun from these peer brands trades within roughly ±15% of the Ruger Model 77 Mark II depending on the specific variant and year.

What’s a Used Ruger Model 77 Mark II Worth?

Private-sale ranges for a working, no-rust Model 77 Mark II in 2026 fall in four bands:

• Beater / heavily used: $350–$525 — significant wear, action functional, may need cleaning or minor service
• Average / honest used: $475–$725 — normal handling marks, mechanically sound, ready to shoot
• Excellent / lightly used: $650–$1000 — minimal wear, clean bore, original box and paperwork a plus
• New-in-box or unfired: $825–$1300 — at this price, the calculation usually flips toward buying new instead

Add a premium for documented early-production examples, original box and accessories, or limited-run variants. Subtract for refinished surfaces, aftermarket modifications a buyer would have to reverse, or signs of hard use.

Who Buys It?

The typical Ruger buyer profile includes deer hunters, plinkers, concealed-carry buyers, revolver shooters. The rifle format and the .243 Win chambering further focus the audience. Used-market liquidity is solid — list a clean example at fair market on GunBroker, Armslist, or a local board and it generally moves inside two to three weeks. Dealer trade-in offers typically run 20–30% below private-sale; if you have time to list, private sale captures the premium.

Frequently Asked Questions

Is the Ruger Model 77 Mark II still in production?

Production status changes — check Ruger’s current catalog for active SKUs. If discontinued, used-market supply is the only source, and that can drive prices up for clean examples.

What’s the best ammunition for the Model 77 Mark II?

For general-purpose use, factory loads in .243 Win from the major American and European makers are the safe choice. Match shooters and hunters should select bullet weight and construction to the intended task.

Does year of manufacture matter for value?

Yes, to a degree. Early-production Model 77 Mark II examples often command a small premium for collector interest, and pre-discontinuation variants can also trade higher. Mid-production years generally trade at the base ranges shown above.

What’s the resale outlook compared to Smith & Wesson alternatives?

Both Ruger and Smith & Wesson retain solid resale value in their respective segments. Within ±15%, the two trade comparably in clean condition. The Ruger Model 77 Mark II typically pulls ahead with collectors who specifically want this brand.